TikTok Aims to Boost E-commerce Sales to $20 Billion in 2023, Focusing on Southeast Asia

TikTok, owned by ByteDance, has set an ambitious target to expand its global e-commerce operations, aiming to increase merchandise sales to $20 billion in 2023, according to a report by Bloomberg News.

The popular video-sharing platform’s e-commerce feature allows users to purchase products through in-app links during live broadcasts. TikTok is strategically focusing on markets like Indonesia to drive the growth of its merchandise value.



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