Nonye Yomi-Akinyemi, the successful CEO of Laviva Bridals, recently offered essential advice for aspiring entrepreneurs aiming to venture into the bridal retail industry. Drawing from her over 12 years of experience in the business, Yomi-Akinyemi’s insights provide valuable guidance for those looking to follow in her footsteps.
In the highly competitive bridal retail market, Yomi-Akinyemi emphasized the significance of thorough research before launching a new venture. Understanding the niche market and identifying the specific needs and preferences of the target audience are vital steps in building a successful bridal retail business.
Yomi-Akinyemi highlighted the importance of having a unique value proposition to stand out in the saturated market. Without a distinct offering, a bridal retailer might struggle to differentiate itself from the competition and risk becoming just another store in the crowd.
Furthermore, the CEO stressed the benefits of seeking guidance from experienced mentors, particularly during the early stages of the business. A knowledgeable mentor can provide valuable insights, share industry expertise, and help navigate potential challenges, increasing the chances of success.
Speaking about Laviva Bridals’ offerings, Yomi-Akinyemi proudly shared their mission of helping brides create their dream bridal look through a world-class rental service of wedding dresses and accessories. With their rental service alone, Laviva Bridals has successfully served 2500 brides across Nigeria and neighboring countries, providing brides with access to their dream wedding dresses at a fraction of the cost price.
A key differentiator for Laviva Bridals is their wide range of dresses, ensuring that every bride can find her perfect match. With a decade-long experience in the bridal industry, the company is committed to providing the best bridal experience for every bride, making their special day unforgettable.
Nonye Yomi-Akinyemi’s advice serves as a guiding light for aspiring bridal entrepreneurs, encouraging them to pursue their dreams with a well-researched business plan, a unique selling proposition, and the guidance of a seasoned mentor. By following these principles, entrepreneurs can increase their chances of achieving success in the competitive bridal retail market, just like Laviva Bridals.
Nonye was among the top business minds who attended the recent gathering sensation called TourLa: Lagos Business Tour With Ediale Kingsley. The event brought together leading business figures to share insights, network, and engage with the media.
