Eseosa Ogbeide, the Creative Director and Founder of Sugar Moments Photography, is sharing her inspiring success story and offering valuable advice for aspiring entrepreneurs. As a thriving entrepreneur herself, Ogbeide stresses the importance of defining the purpose behind starting a business and understanding the target audience.
She emphasizes that knowing the “why” behind the business is crucial, as it acts as a powerful motivator during challenging times, particularly in the Nigerian business landscape. Entrepreneurship in Nigeria comes with its fair share of ups and downs, and having a clear sense of purpose helps entrepreneurs stay focused and determined even during difficult days.
Ogbeide also highlights the significance of identifying the target audience or market and tailoring business offerings to cater specifically to their needs. This approach allows entrepreneurs to make targeted and effective moves, leading to better results and business growth.
At Sugar Moments Photography, Ogbeide’s business, she aims to capture precious moments and freeze them in time, allowing customers to cherish these memories forever. Her work goes beyond mere images; it helps people preserve memories with deep sentimental value, becoming cherished pieces of personal history.
Through her photography, Ogbeide enables individuals to relive their most cherished memories, from the joy of parenthood to the love shared with family and friends. These captured moments become priceless, offering a visual representation of fleeting yet significant periods in people’s lives.
Eseosa Ogbeide’s journey as an entrepreneur and her dedication to preserving priceless memories through Sugar Moments Photography set her business apart. Her passion for freezing moments in time continues to provide a service of immense value to her customers, enabling them to hold onto the magic of life’s most beautiful experiences.
She recently attended TourLa: Lagos Business Tour With Ediale Kingsley, a notable gathering of top business minds where they share insights, network, and engage with the press.
