In a groundbreaking move to organize and boost property exports, Egypt’s New Administrative Capital (NAC) recently hosted the inaugural initiative aimed at regulating the real estate marketing sector. The event welcomed experts from the Innovation Experts Real Estate Institute in Dubai, who conducted a pioneering training course for real estate marketers in Egypt.
Under the patronage of the Administrative Capital for Urban Development (ACUD) company and organized by TSM Mall Management, the event marked a significant milestone in efforts to streamline and professionalize the real estate marketing sector.
Hanan Heikal, Assistant Managing Director for Technical Affairs at ACUD, emphasized the importance of hosting such an event in the NAC, highlighting its status as one of Egypt’s most prominent cities and one of the world’s largest new cities. Heikal further revealed ACUD’s vision to transform the NAC into a hub for various significant events across multiple fields.
Recognizing the role of continuous development in the real estate marketing sector, ACUD aims to be a proactive partner in driving progress. The initiative reflects their commitment to fostering growth and innovation within the industry.
Mohamed Moussa, CEO of the Innovation Experts Real Estate Institute, acknowledged Egypt’s vast pool of distinguished real estate companies with extensive expertise and a wide range of real estate products. This indicates the immense potential for further advancement in the sector.
The training course offered by the Innovation Experts Real Estate Institute in collaboration with the NAC not only provides valuable knowledge and skills to real estate marketers but also sets a precedent for future initiatives aimed at enhancing the real estate industry’s performance in Egypt.
The event in the NAC serves as a testament to Egypt’s commitment to promoting professionalism, transparency, and market regulation in the real estate sector. By embracing international expertise and best practices, Egypt aims to position itself as a hub for real estate investment and development, attracting both local and foreign investors seeking secure and lucrative opportunities in the country’s thriving property market.
